Forgot Login?    

The Discipline of Market Leaders

Choose Your Customers, Narrow Your Focus, Dominate Your Market

Consultants and business strategists Treacy and Wiersema provide the conceptual model for companies to attain and sustain market leadership. Their plan is simple: put unmatched value (best product, best total solution, or best total cost) in the marketplace while meeting threshold standards in other dimensions of value. Making the improvement of the chosen value to customers the focus of the entire company will result in corresponding shareholder value. The authors follow up their theory with practical guidelines for constructing an appropriate operational model, and offer many examples using well-known companies. A landmark work in market strategy that goes beyond TQM principles, this volume is essential for entrepreneurs and for public, academic, and corporate libraries.

About Us

HR Executive Club is a community of practice for senior HR professionals. We facilitate deep learning, time to think and genuine sharing. Our purpose is to foster courage in the HR community so that together we can: shape the future of work; raise the people agenda; lead with heart; name the elephants and ignite the soul in business. More

  •   This email address is being protected from spambots. You need JavaScript enabled to view it.

Upcoming Events

Send Us A Message

  Mail is not sent.   Your email has been sent.
We use cookies to improve our website. By continuing to use this website, you are giving consent to cookies being used. Cookie policy. I accept cookies from this site. Agree