Our purpose is to foster courage in the HR community so that together we can: shape the future of work; raise the people agenda; lead with heart; name the elephants and ignite the soul in business.

Our Mission is to help senior HR professionals perform their jobs more effectively by offering practical solutions to current human capital challenges, discussing new approaches and best practices in all areas of HR management, and promoting new ways of thinking. 

Our vision for HR is to be less administrative and more creative, is to let technology worry about the day to day tasks while focusing on driving talent development and fostering sound business practices that lead more engaged, delighted and productive employees.